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We have an acute understanding and experience of undertaking both qualitative and quantitative research in post conflict environments. Much of our learning has come from undertaking tracking research in Iraq for more than five years. We are well aware of the challenges faced in sampling (eg the problems caused by districts that are under attack during fieldwork), in questionnaire design (eg the need to avoid ‘sensitive’ questions that may cause a threat to either the interviewer or the respondent) and measuring trends (eg an awareness that data can change dramatically in these environments from wave to wave). We have a proven track record of undertaking research in some of the world’s most challenging markets.
Some countries do not have any recognised polling agencies. ORB has the experience in both Iraq and Somalia of creating an indigenous polling agency and has both qualitative and quantitative training manuals at our disposal.
With any campaign our research aims to deliver a Measures of Performance and Measures of Effect.
- Measure of Performance : The purpose of the research is to determine the level of public exposure to and recall of your deployed initiatives/products within a reasonable time period subsequent to their actual deployment in order to determine the effectiveness of the individual piece of communication.
- Measure of Effect : The purpose of the research is to determine the public perceptions of political and security issues in order to determine the effectiveness of the message and themes in deployed initiatives/products. It can also be used to measure any attribution of the campaign with the client.
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