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ORB has developed specialist experience of researching in Middle East and North Africa. We have tracked public opinion in Iraq since 2004 (including a fortnightly and bi-monthly face to face poll in Basrah, a quarterly face to face nationally representative survey as well as ad hoc focus groups in major cities throughout Iraq), have polled throughout North Africa and the Middle East. Much of our work has fed directly into information operations campaigns.
In the past eighteen months ORB have been working extensively across the region for national governments, media agencies, private sector companies and NGOs. During this time we have worked in Saudi Arabia, Jordan, Dubai, Lebanon, Egypt, Algeria, Morocco and Turkey. This work has included over 250 focus groups, depth interviews and both face to face and telephone surveys.
With the exception of Iraq, a member of ORB is always present during qualitative research to brief the moderators and to monitor the groups or interviews through a simultaneous translator. As well as ensuring that the research is being carried out to the required standards our presence enables us to probe any issues or areas of interest which may emerge form the discussion and to provide instant feedback on the research to clients.
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