our people

 
  • Gordon Heald - Chairman

Gordon became Chairman of the company this year following 12 years as Managing Director of ORB, which he established in 1994. Previously he was Managing Director of Gallup Poll from 1980-1994 and a director of the company for 25 years. He also became Chairman and founder of Russian Research in 1994. He has extensive political polling experience having worked worldwide providing research to politicians such as Margaret Thatcher, President Reagan, President Yeltsin and seven other heads of state outside the US and UK. He holds degrees in economics from Cambridge University, physics from London University and a higher degree in econometrics from the London School of Economics.

Email: info@opinion.co.uk

 
 
  • Johnny Heald - Managing Director

Johnny has been a Director of ORB since 1998 and became Managing Director in January 2006. He has worked in research since leaving University in 1992 and specialises in international research, consumer, business-to-business and socio/political research. Since joining ORB he has handled both domestic and international clients including KPMG, the Strategic Rail Authority, Disability Rights Commission, Local Government and Sport England. In the 2005 General Election he was the Conservative Party’s private pollster. Since 2005 he has been leading ORB's polling in the Middle East and North Africa and has spoken at a number of international conferences about his findings, particularly from polling in Iraq. Johnny previously worked for Research International where he conducted their first ever studies in Albania and Syria and managed a 24 country consumer electronics survey. He is married to Rachel and has two children.

Email: jheald@opinion.co.uk

 
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  • Cara Carter - Director, Washington DC

Cara recently joined ORB in October 2008. Prior to joining ORB, she spent three years conducting public opinion research for the U.S. Department of State. In addition to managing quantitative and qualitative research in 16 African countries, she initiated the use of cognitive testing, which is now routinely employed in State Department research. Before her government service, Cara spent over two years living and working in West Africa, where she conducted development programs as well as designed and implemented program evaluation/effectiveness studies. She holds a certificate in Survey Design and Data Analysis from George Washington University in Washington DC, as well as a MA in Development Economics from the Fletcher School of Law and Diplomacy in Boston, Massachusetts, and a BA in Political Science from the University of Mississippi in Oxford, Mississippi.

Email: ccarter@opinion.co.uk

 
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  • Richard Hooper - Associate Director

Richard joined ORB in April 2005. He began his career with MVA Consultancy in 1999, where he developed a wide range of both quantitative and qualitative research skills and gained specialist knowledge of public sector research. After completing the company Graduate Scheme he moved to BMG Research where he managed a wide range of social and economic research projects. Since joining ORB Richard has continued to work for a range of public sector organisations as well as a diverse range of private sector companies. He has extensive experience of both qualitative and quantitative research methodologies including focus groups, depth interviews, mystery shopping, online panels and telephone and face-to-face interviews. In the past few years Richard has developed expertise in the areas of communications and international research with particular focus on the Middle East. Richard has a BA (Hons) in Geography from University of Kent and a MSc in Social Research Methods from Middlesex University.

Email: rhooper@opinion.co.uk

 
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  • John D Willingham - Senior Research Analyst

John D. Willingham has 5 years experience in the field of international relations and public opinion. Prior to joining ORB, he served as a research analyst at D3 Systems of Vienna, VA. During this time, he gained valuable experience carrying out socio-political research and analysis in conflict and post-conflict zones around the world. Much of his research focused on Egypt, Lebanon, Saudi Arabia, Syria, Yemen, and Iraq; however, he also has experience working on projects related to Sub-Saharan Africa, the Balkans, Iran and Afghanistan. In addition, he as gained experience in managing and analyzing large-scale media studies in Iraq and Yemen. His research duties have carried him to Europe, West Africa, and the Middle East. He has presented findings at a number of international conferences. He holds a Masters Degree in International Studies with a concentration in Middle East-Islamic studies from North Carolina State University. John also holds a BA from North Carolina State University where he studied Political Science and Arabic.

Email: jwillingham@opinion.co.uk

 
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  • Michael Rogers - CATI Manager

Michael joined ORB as CATI Manager in 2007 after taking a break from Telephone Centre Management at FDS International to travel in South America where he taught English. Michael joined ORB in August 2007, having 15 years Market Research experience behind him. He started his career with Research Resources as an interviewer in 1993 then moved onwards to supervision. Three years later he became Telephone Centre Manager at City Research Associates where he gained invaluable experience in Financial Research, both Business to Business and Consumer, UK and International on behalf of leading high street banks including Barclays, HSBC, R.B.S, as well as the “Top 5” investment banks including Kleinwort Benson and Merryl Lynch.

Email: mrogers@opinion.co.uk

 
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