• Gordon Heald - Chairman

Gordon became Chairman of the company this year following 12 years as Managing Director of ORB, which he established in 1994. Previously he was Managing Director of Gallup Poll from 1980-1994 and a director of the company for 25 years. He also became Chairman and founder of Russian Research in 1994. He has extensive political polling experience having worked worldwide providing research to politicians such as Margaret Thatcher, President Reagan, President Yeltsin and seven other heads of state outside the US and UK. He holds degrees in economics from Cambridge University, physics from London University and a higher degree in econometrics from the London School of Economics. Gordon is a full member of the Market Research Society.

Email: gheald@opinion.co.uk

• Geoffrey Martin OBE - Non-Executive Director

Geoff joined the Board in February 2006. He is the Special Adviser to the Commonwealth Secretary General on Strategic Relationships. He was seconded to the Commonwealth Secretariat from the European Commission in 2002. He was head of the European Commission in the U.K. since 1993. As such he has a detailed knowledge of the Brussels, Whitehall and Westminster systems and an extensive knowledge of the regions of England, Scotland, Wales and N.Ireland. He is an experienced broadcaster and public speaker. Earlier he had been the inaugural Head of the European Commission in N.Ireland and for 3 years in liaison with the member countries of the Association of South East Asian Nations, based in Bangkok. He retains extensive connections in Britain as well as within the European Union and the Commonwealth, in Africa, the Caribbean and the Pacific as well as in North America. He was awarded the OBE in the New Year’s honours list of 2002.

Email: gmartin@opinion.co.uk

• Johnny Heald - Managing Director

Johnny has been a Director of ORB since 1998 and became Managing Director in January 2006. He has worked in research since leaving University in 1992 and specialises in international research, consumer, business-to-business and socio/political research. Since joining ORB he has handled both domestic and international clients including KPMG, the Strategic Rail Authority, Disability Rights Commission, Local Government and Sport England. In the 2005 General Election he was the Conservative Party’s private pollster. Since 2005 he has been leading ORB's polling in the Middle East and North Africa and has spoken at a number of international conferences about his findings, particularly from polling in Iraq. Johnny previously worked for Research International where he conducted their first ever studies in Albania and Syria and managed a 24 country consumer electronics survey. He is married to Rachel and has two children.

Email: jheald@opinion.co.uk

• Allan Hyde - Director

Allan rejoined ORB as a Director in January 2005 having spent seven years at MORI where he led their business to business (B2B) and professional services division. Allan has nearly 20 years’ market research experience with a focus on business related research: business and consumer confidence, corporate finance, corporate image and communications and professional services. His extensive international experience includes running the 18 country Central & Eastern Eurobarometer and the primary research behind PricewaterhouseCoopers’ (PwC) global ValueReporting™ initiative. Allan has spoken at a number of conferences and seminars and his article on attitudes and responses to the collapse of Enron was recently published in the International Journal of Market Research (IJMR). He has a MSc in Social Research Methods from the University of Surrey and a BA (Hons) in Applied Social Science from Kingston Polytechnic. Allan is an associate member of the Market Research Society.

Email: ahyde@opinion.co.uk

• Richard Hooper - Senior Research Executive

Richard joined ORB in April 2005. He began his career with MVA Consultancy in 1999, where he developed a wide range of both quantitative and qualitative research skills and gained specialist knowledge of transport and public sector research. He moved to BMG Research in 2002, where he managed a wide variety of social and economic research projects. He has considerable experience in both qualitative and quantitative research methodologies including focus groups, depth interviews, mystery shopping, citizens’ panels and telephone and face-to-face interviews. Richard has a BA (Hons) in Geography from University of Kent and a MSc in Social Research Methods from Middlesex University.

Email: rhooper@opinion.co.uk

• Sarah Oliver - Associate Director

Sarah recently joined ORB in 2007. She previously worked at BMRB Social Research and TNS, where she gained considerable experience of large scale, complex quantitative projects using a wide range of methodologies, with a focus on CATI, postal and web methods. Sarah specialises in social research, customer and employee satisfaction and campaign evaluation, and previous clients include HM Revenue and Customs, Central Office of Information, Department of Health, Health & Safety Executive, NSPCC, Royal Mail Group and Canon Europe. Prior to this, Sarah has ten years' experience in the health and social housing sectors. She has a BA (Hons) in Health Studies from the University of Central Lancashire.

Email: soliver@opinion.co.uk

• Sarah Murphy - Senior Research Executive

Sarah joined ORB in 2007. She previously worked as a Senior Research Executive at Synovate for three years where she developed a wide range of quantitative and qualitative research skills. She gained specialist knowledge in advertising and brand tracking in a range of sectors including retail, financial and business-to-business. She has considerable experience with online methodologies and has been involved with numerous parallel runs moving face-to-face methodologies online. She has a BA (Hons) in Sociology from the University of Sussex.

Email: smurphy@opinion.co.uk

• Michael Rogers - CATI Manager

Michael recently joined ORB as CATI Manager after taking a break from Telephone Centre Management at FDS International to travel in South America where he taught English. Michael joined ORB in August 2007, having 15 years Market Research experience behind him. He started his career with Research Resources as an interviewer in 1993 then moved onwards to supervision. Three years later he became Telephone Centre Manager at City Research Associates where he gained invaluable experience in Financial Research, both Business to Business and Consumer, UK and International on behalf of leading high street banks including Barclays, HSBC, R.B.S, as well as the “Top 5” investment banks including Kleinwort Benson and Merryl Lynch.

Email: mrogers@opinion.co.uk

• Kelly Stevens - Consultant

Kelly Stevens is a long term consultant for ORB. She has 14 years of market research and ad agency experience, 11 years of which were gained in the USA. Kelly began her career at Research International before moving to Minneapolis, Minnesota, where she worked for Fallon, the ad agency, as an Account Planner. For the last few years she has been a freelance qualitative researcher and brand consultant in the USA as well as partnering with ORB on a range of research projects in the UK. Having moved back to England for good, she continues to wear many hats: she is also a cultural observer for an American trend company, analysing the UK’s perspective on anything from design to social conscience.

Email: kstevens@opinion.co.uk

• Elizabeth Bailey - Research Assistant

Elizabeth graduated in Psychology from the University of York in 2006. She spent a year travelling and teaching Vietnamese children, before joining ORB late in 2007.

Email: lbailey@opinion.co.uk

• Raija Teitto Schofield - Executive Assistant

Raija joined ORB in December 2006. She has previously worked as office manager and in other clerical roles both in London and her native Finland. Raija graduated from the Helsinki Business University, Finland in 2004 with a Bachelors Degree in Business Administration with focus on communication, marketing and management assistance.

Email: rschofield@opinion.co.uk