what we do
 

Research Services

Our cost-effective, innovative and reliable research, combined with a professional and personable approach, ensures that we deliver a quality service to our clients. We assemble a dedicated team of researchers, always led by a director, which will work with you on your project from start to finish and is available to discuss your project's progress at any time. We know that collecting data is only the start of the process - real value only comes from incisive analysis, interpretation and recommendations as to how your organisation could respond. As part of our service we therefore do not only provide the hard data, but also a full presentation or written report, which aims to maximise your return on investment.


ORB provides a full range of quantitative and qualitative research services. We have expertise in ad-hoc and continuous research in the UK and over 80 other countries, many of them “hard to reach”.


Perhaps unique among research agencies, ORB offers an in-house messaging service. This provides research-led communication and message development consultancy, helping to ensure our clients' research is presented in the most lucid and persuasive manner possible.



Quantitative Research

Telephone (CATI), Face-to-Face, Omnibus, Online, Hall Tests, Audience Response (Dials):

  • Global quantitative coverage.
  • In-house Computer Assisted Telephone Interviewing (CATI) unit.
  • Nationwide random face-to-face surveys.
  • 28 regional supervisors with access to a field-force of over 300 interviewers.
  • Real-time audience monitoring using a System of Testing Audience Reactions (STAR).

For information about our quantitative analysis click here



Qualitative Research

Highly experienced researchers for focus groups, paired interviews and one-to- one depth interviews:

  • Moderators specialising in consumer research, ad testing, new product development, political and social research, business to business and media.
  • Global qualitative experience.
  • Specialists in Middle Eastern and African political qualitative research

For information about our qualitative approaches click here